A week on from the launch of our new away kit it’s been met with much positivity. Brought to the market with the slogan ‘time to shine’ and shine it has, with pre-orders flying in and even our recent opponents from Tuesday night, Eastleigh, commenting on it being one of the ‘nicer’ threads they have seen this summer.
As with any design that pushes the expectations and aims to stand out it has been met by a few pushbacks, however as ever these are taken on board and we are thrilled that it has been a minuscule amount. Most of the comments both online and in person remarking their liking of the new design.
The kit launched last Thursday with the video ‘Time To Shine’ that aimed to shine a light on the community that supports and surrounds our football club. The aim has always been to bring an expressive and new look design to market that would not only appeal to a wider audience but also help us stand out whilst we compete on our travels, whilst also attracting a new age of fan base to the ground to continue the legacy of our club. Whilst spreading the message as we embark on a new age as a football club.
The launch video brought together fans of the club, new and old, to help show that as a club we are dedicated to the fans, and they play a crucial part in success both on and off the field. The filming took place around Weymouth with the main venue being that of our dedicated partners, and classic fan favourite pub, The Market House. The video has capped nearly 20,000 impressions since.
To cap the design off we proudly unveiled our new partners Passive Fire Safety Solutions who have grabbed the front of shirt sponsor for this new design. With the launch night taking place at their premises, they then joined us as our guests, alongside some of our other partners, as we premiered our kit during our first preseason home clash with National League outfit, Eastleigh.
Regardless of anything, the sales have continued to fly in, with plenty of pre-orders being taken already and limited stock available for our first launch as we inch closer to the start of the season. With plenty more campaigns in the planning throughout the season we aim to continue to push the image and message of our club far and wide.
Pre-order your shirt today here, don’t miss out.
